The tinsel is going up, the Spotify Wrapped reviews have been revealed. There is no doubt 2026 is fast approaching. So there's no better time to plan how you will grow your business in the new year. You may want to reach more customers, build your brand, and increase sales, but where do you start? At Bitmark we believe that marketing is the key, but not just any marketing - effective marketing that fits your business goals and budget. Over the years, I’ve seen what works an

When I first started working with small businesses in Scotland, I quickly realised that marketing isn’t about throwing Facebook ads out there and hoping for the best. It’s about creating a seamless experience that connects with your audience across multiple channels. That’s where integrated marketing strategies come into play. They combine different marketing methods to deliver a consistent message and maximise impact. If you want to get real results, understanding and apply

Running a small business in Scotland’s Central Belt is both exciting and challenging. With so many competitors and limited resources, how do you make your business stand out? The answer lies in smart marketing strategies tailored to your unique needs. I’ve seen firsthand how effective marketing can transform a small business, and I’m here to share practical tips that you can start using today. Effective Marketing Strategies for Small Businesses When it comes to marketing, sma

In today’s fast-paced market, staying ahead means embracing innovation. One of the most powerful innovations transforming small businesses is artificial intelligence (AI). You might wonder, how can AI really help a small business like yours? The answer lies in the right tools and strategies. With effective AI tools for business, you can streamline operations, enhance customer engagement, and make smarter decisions. Let’s explore how you can harness AI to boost your business g

Download a copy of our free guide to explaining the key terms in AI. Click on the link below. Demystify AI Jargon – Gain a clear...

Dario Amodei, CEO of leading AI company Anthropic has published an essay aiming to analyse how AI may transform the world for the better. No

Those working in the UK marketing industry can testify that widespread use of Artificial Intelligence (AI) is no longer a distant future,...

https://www.sportcal.com/news/laliga-enters-new-era-with-rebrand/ Spanish league operator LaLiga has announced a rebrand - a distinctive...

Here at Bitmark HQ we have pulled together a handy Twitter list of all the National Governing Bodies for Sport in Scotland. The list was...

Bitmark delves into influencer marketing; and how it has been affected by the coronavirus pandemic

The UK Government announced a change in messaging regarding COVID-19 today...

The Fraser of Allander Institute at the University of Strathclyde, announced research into the economic contribution of the SPFL and its...

This month Bitmark joined the PRCA (Public Relations and Communications Association) which “exists to raise standards in the PR and...