Background:

The Western Health & Racquets Club is a sports venue in Glasgow, UK. Originally solely a tennis club, the business has grown to include squash, a gym and other activities. The overarching club brand reflects its tennis heritage, which had been causing confusion if the club was communicating around squash or gym activities.

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Aim:

To unite all the different aspects of Western Health & Racquets Club under a unified, modern branding campaign that evokes the strong community feel of the Club. It needed to reflect the fun, family and community focus of the Club.

Solution:

Using the phrase 'We Are Western' to encapsulate the strong community, supportive, team ethic and the pride in being a 'Westerner'. The different aspects of the Club have their own colours as well as a green logo for the Club as a whole. The hashtag #WeAreWestern is used across all social media content. Bright, bold colours were used to distinguish between aspects of the Club's activities.